Nathan Deeks, an Australian Champion race walker, appeared in a full page color advertisement for the fast food restaurant McDonalds, saying that he eats ‘Maccas’ after his events, including at the Olympic Games. I know that he was probably only trying to earn a few sponsorship bucks in return from all the effort he puts into his training, but as a sporting role model it was such a disgusting thing to promote eating undoubtedly unhealthy food. I don’t mind that he had the occasional fast food snack, but it is not right for an athlete representing Australia to say it so publicly. It does not say much about the dietitians at the Australian Institute of Sport (AIS) if one of their athletes comes out of there with this attitude that this is OK to do. A few days later, a very similar looking ad was published (obviously on purpose), with an ex- Australian Olympian and NBA star Luc Longley, promoting healthy eating, saying that he never considered eating junk food before or after competing. The ad was a welcome response to the McDonalds one, which needed to be done, but I don’t think enough ho-ha was made of it. The government spends millions of dollars trying to address the problem of childhood obesity, including trying to get more people active and into sports, and also millions are spent on the AIS getting athletes including Nathan Deeks properly prepared for the Olympic Games. I don’t think he has done his long time supporter (AIS) any good and hopefully he got into trouble, all for a small financial reward.
Entries Tagged as 'Sports Nutrition'
October 2nd, 2008 · Comments Off on Fast Dollars for Fast Food · Olympic Games, Sports Nutrition, Track & Field
August 18th, 2006 · No Comments · Sports Nutrition, Swimming
Is Ian Thorpe fat? In a country where we have a real obesity problem, there are people calling one of the world’s greatest swimmers fat because he may have put on a couple of pounds. If he is out of shape, he has shown by his determination and previous workrate that he could easily get himself back to top form. It is most likely that he was just photographed in a non-flattering pose eating junk food. And there is nothing wrong with an elite sports person having some junk food every now and then. As part of a balanced diet there is room for all types of food. As a swimmer he would burn copious amounts of calories before most of us are even out of bed, and so he would need to eat a large quantity of food to provide his energy needs. Let’s wait for the next major championship where he puts himself against the world’s best before we criticise him any more.
June 22nd, 2006 · 10 Comments · FIFA World Cup, Football (Soccer), Sports Nutrition
For breakfast this morning I snacked on a bowl of soccerballs. Not real soccer balls of course. Nestle has brought out a new breakfast cereal, officially licensed by FIFA.
The packet says to just add milk to reveal the soccer balls. As the little crunchy balls absorb milk they swell up a little, but I would not consider them looking like soccer balls though.
They tasted pretty average, but I am sure better tasting than eating the real thing. For those who live for sport, here is another way to make sport part of your day.