In disappointing news for dietitians worldwide, McDonald’s fast food restaurants in New Zealand have signed a deal with the multinational weight loss company Weight Watchers to promote some of its meals as ideal for dieters. Some of the meals will now be marked with the Weight Watchers logo, as well as the logo placed on its menu boards and tray mats. Weight Watchers will also promote McDonald’s to dieters. This follows the move three years ago when McDonald’s put the Heart Foundation’s tick on seven meals, including burgers and nuggets. The three meals to have the Weight Watchers endorsement are nuggets (1560 kilojoules), a Filet-O-Fish (1390kJ) and a sweet chilli seared chicken wrap (1640kJ), all served with salad.
This is said to be as part of a push by McDonalds to change its image, but cynics like myself say that it is part of a push by McDonalds to make more money. And why wouldn’t they, that is what they are expected to do. Unfortunately too many people will be conned by the endorsement by Weight Watchers, and enter their stores and end up buying other things on the menu. Even if a mum goes in and buys one of the healthier choices, and feels great about her Weight Watchers meal, she will likely still buy the kids burgers and fries. Don’t be fooled people. Fast food can be part of your diet, just in moderation. And if you are treating yourself, why not buy what you are going to enjoy the most, which may not necessarily have the tick from Weight Watchers.
Tags: fast food·McDonalds·weight watchers·weightloss
Nathan Deeks, an Australian Champion race walker, appeared in a full page color advertisement for the fast food restaurant McDonalds, saying that he eats ‘Maccas’ after his events, including at the Olympic Games. I know that he was probably only trying to earn a few sponsorship bucks in return from all the effort he puts into his training, but as a sporting role model it was such a disgusting thing to promote eating undoubtedly unhealthy food. I don’t mind that he had the occasional fast food snack, but it is not right for an athlete representing Australia to say it so publicly. It does not say much about the dietitians at the Australian Institute of Sport (AIS) if one of their athletes comes out of there with this attitude that this is OK to do. A few days later, a very similar looking ad was published (obviously on purpose), with an ex- Australian Olympian and NBA star Luc Longley, promoting healthy eating, saying that he never considered eating junk food before or after competing. The ad was a welcome response to the McDonalds one, which needed to be done, but I don’t think enough ho-ha was made of it. The government spends millions of dollars trying to address the problem of childhood obesity, including trying to get more people active and into sports, and also millions are spent on the AIS getting athletes including Nathan Deeks properly prepared for the Olympic Games. I don’t think he has done his long time supporter (AIS) any good and hopefully he got into trouble, all for a small financial reward.
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Tags: athletics·fast food·nutrition·olympics