In disappointing news for dietitians worldwide, McDonald’s fast food restaurants in New Zealand have signed a deal with the multinational weight loss company Weight Watchers to promote some of its meals as ideal for dieters. Some of the meals will now be marked with the Weight Watchers logo, as well as the logo placed on its menu boards and tray mats. Weight Watchers will also promote McDonald’s to dieters. This follows the move three years ago when McDonald’s put the Heart Foundation’s tick on seven meals, including burgers and nuggets. The three meals to have the Weight Watchers endorsement are nuggets (1560 kilojoules), a Filet-O-Fish (1390kJ) and a sweet chilli seared chicken wrap (1640kJ), all served with salad.
This is said to be as part of a push by McDonalds to change its image, but cynics like myself say that it is part of a push by McDonalds to make more money. And why wouldn’t they, that is what they are expected to do. Unfortunately too many people will be conned by the endorsement by Weight Watchers, and enter their stores and end up buying other things on the menu. Even if a mum goes in and buys one of the healthier choices, and feels great about her Weight Watchers meal, she will likely still buy the kids burgers and fries. Don’t be fooled people. Fast food can be part of your diet, just in moderation. And if you are treating yourself, why not buy what you are going to enjoy the most, which may not necessarily have the tick from Weight Watchers.