This collection of (serious) quotes is from american football. For other football codes, see quotes from AFL, Rugby and Soccer. Lots of quotes from Vince Lombardi. The quotes are grouped below by theme.

On Winning and Losing

Winning is not a sometime thing; it's an all the time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time.
- Vince Lombardi

When you win, nothing hurts.
- Joe Namath

You need to play with supreme confidence, or else you'll lose again, and then losing becomes a habit.
- Joe Paterno

You are what your record says you are.
- Bill Parcells

Once you learn to quit, it becomes a habit.
- Vince Lombardi

It's not whether you get knocked down, it's whether you get up.
- Vince Lombardi

Success isn't permanent, and failure isn't fatal.
- Mike Ditka

The most famous football quote of all — "winning isn't everything, it's the only thing" — is usually credited to Lombardi, but it was not his. It belongs to UCLA coach Henry "Red" Sanders, who was using it by 1950. Lombardi popularised it and later said he had been misquoted, insisting that what he meant was closer to "winning isn't everything, but the will to win is."

On Hard Work and Preparation

It's not the will to win that matters — everyone has that. It's the will to prepare to win that matters.
- Paul "Bear" Bryant

Confidence doesn't come out of nowhere. It's a result of something ... hours and days and weeks and years of constant work and dedication.
- Roger Staubach

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.
- Vince Lombardi

Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence.
- Vince Lombardi

The road to Easy Street goes through the sewer.
- John Madden

Today I will do what others won't, so tomorrow I can accomplish what others can't.
- Jerry Rice

There are no traffic jams along the extra mile.
- Roger Staubach

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On Teamwork

People who work together will win, whether it be against complex football defenses, or the problems of modern society.
- Vince Lombardi

Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.
- Vince Lombardi

Football Is an honest game. It's true to life. It's a game about sharing. Football is a team game. So is life.
- Joe Namath

Speed is not your fastest, but your slowest man. No back can run faster than his interference.
- Jock Sutherland

One man practicing sportsmanship is far better than fifty preaching it.
- Knute Rockne

On the Game Itself

Football is like life -- it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.
- Vince Lombardi

Some people try to find things in this game that don't exist but football is only two things - blocking and tackling.
- Vince Lombardi

Football is a game played with arms, legs and shoulders but mostly from the neck up.
- Knute Rockne

To play this game (football) you must have fire in you, and there is nothing that stokes fire like hate.
- Vince Lombardi

There is no defense against a perfect pass. I can throw the perfect pass.
- Dan Marino

To me, football is so much about mental toughness. It's digging deep, it's doing whatever you need to do to help a team win.
- Tom Brady

On Coaching and Leadership

A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be.
- Tom Landry

Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.
- Tom Landry

Leaders are made, they are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile.
- Vince Lombardi

If you believe in yourself and have dedication and pride - and never quit - you'll be a winner.
- Paul "Bear" Bryant

The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.
- Vince Lombardi

Coaches who can outline plays on a blackboard are a dime a dozen. The ones who win get inside their player and motivate.
- Vince Lombardi