Show me the Money!

Marketing and management in sports was popularized by the Tom Cruise movie 'Jerry McGuire', and the line "show me the money!". In that movie, as it is in true life, having a good management team behind an athlete is vitally important for success. 

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  • Sports marketing is one of the most effective way to reach a specific target because just as every product has got its target of consumers, every sport has got its target of fans, viewers and followers.
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Marketing Extra

Are you interested in sports marketing? Check out our guide to jobs in sports marketing. Other resources include sports management courses and books.

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