Sporting Event Mascots
Sporting teams have had mascots for a long time. The promotion of mascots for major sporting events such as the Olympic Games has grown in recent years, to become a major source of publicity and revenue raising through merchandising.
Mascots are characters often created based on an animal unique to the host country or city. They are getting more complex, and usually have a story and even a moral to tell. And they are not limited to only one mascot per event - the 1998 Nagano Winter Olympic Games has four and Beijing Olympic Games had five!
The mascots of major events will be found labeled on anything and everything. Not only will they be seen in the traditional form as a costumed character, they will will be seen in cartoon form in programs, posters and websites. In the case of the latest mascot for the 2012 Olympic Games, the characters Wenlock and Mandeville feature in a cartoon animated story of their creation and their adventures.