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Emerging Trends in Sports Technology: Transforming the Game

Being at the forefront of the ever-changing world of sports technology isn't just advantageous - it's what defines the game. As we move into 2024, the sports tech industry is on the verge of a revolutionary transformation. Let's explore the top five trends that are set to shape the landscape of sports technology.

ever-changing world of sports technologyThe ever-changing world of sports technology

Trends in Sports Technology

#1 Cloud-Based Analytics Platforms

In 2023, teams and coaches will increasingly rely on predictive analysis software to enhance decision-making. This software leverages data and algorithms to analyze past performance and forecast future outcomes. For instance, a team may employ predictive analysis to determine optimal game strategies or identify players with potential for team integration. Leading the way in this trend is the Formula 1 community, with Mercedes AMG Petronas Motorsport utilizing Racewatch Race Analysis software for pre- and post-race strategies.

#2 Advanced Sports Streaming

The digitalization of sports broadcasting is causing significant disruption. Broadcasters are now striving to provide a personalized experience and in-depth information while ensuring fast streaming speeds. Advanced technologies such as 3D and 4K resolution are enabling high-quality streaming for fans. Additionally, over-the-top (OTT) platforms facilitate live streams on internet-enabled devices, enabling fans to watch their favorite sports from anywhere, on multiple devices.

Although the number of streaming services for sports fans is quite large, still most of them use technology to regionally limit viewers. We are forced to use a VPN on Dazn to watch sports broadcasts. In many countries around the world, you can restore access Dazn with VPN, which offers IP address spoofing. True, not every VPN is suitable, many use VeePN and it works - it’s been tested. If you use the free trial period of VeePN and free sports streaming sites, you will be able to watch some broadcasts without any restrictions. Please note that this does not apply to all sporting events.

#3 Wearable Technology

One of the most significant trends in the industry revolves around wearable technology. This includes fitness trackers, smartwatches, and other devices that monitor athletes' performance and offer real-time feedback, according to Catapult's VP of Customer Success, Chris Polley.

An interesting fact is that Catapult collaborates with over 3,650 teams across 40+ sports. Notably, 18 of the 32 teams competing at the 2022 World Cup in Qatar utilized Catapult, including finalists Argentina and France.

#4 Sustainability

To minimize the negative impact of the sports tech industry on the environment, startups are introducing innovative solutions that promote sustainability. For instance, after fans leave the stadium, leftover food is recycled, helping prevent food waste from ending up in landfills and reducing greenhouse gas emissions. Moreover, smart stadiums are implementing innovative rainwater reuse systems for irrigation, laundry, and restroom flushing, promoting efficient water usage.

#5 Cybersecurity

As the sports industry continues its growth, the threat of cyberattacks looms larger. The data of fans and athletes, streaming platforms, and the substantial budgets of sporting events all draw the attention of attackers.

The issue of cyber protection is important and well-known, so both teams and spectators are taking some steps in this direction. The teams responsible for broadcasting events also implement protection against viruses, and phishing, and configure network security.

#6 AI

Welcome to the era of precision. In 2024, Artificial Intelligence (AI) will take center stage. It will swiftly evolve from a novelty to an indispensable tool, revolutionizing the way teams strategize and perform.

For football teams like AJAX, AI algorithms meticulously analyze player movements, and performance metrics, and even predict opponent strategies. This provides coaches with invaluable insights to tailor training regimens and refine game plans.

#7 Virtual & Mixed Reality

The sports and entertainment industry is now embracing the power of VR. They create events that fully immerse viewers in unique experiences. One company, NextVR, has partnered with NBA Digital to produce and broadcast live NBA games in VR. ‚Äč Savvy sports organizations are using VR to train athletes and prevent injuries. Even medical students are studying anatomy on a virtual level.

In the world of online gaming, the rise of Fantasy Football parallels the immersive nature of virtual sports. Consider the FIFA Interactive World Cup Competition organized in New York. Out of 2.3 million original entrants, 32 finalists were chosen. The virtual competition was aired by Fox Sports in the USA and internationally through affiliates like Sky UK, Sky New Zealand, and FOX Sports Australia.


Technologies provide more resources to humanity, which are also used for sports. Smart technologies can even predict the outcome of a match, or rather the probability of outcomes, they can protect user data and also limit us. Regional restrictions, unfortunately, have become a widespread phenomenon. Overall, technology is bringing a positive change to sports and we should be grateful for it.

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