Sports Marketing
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Who wants to be a Sports Agent?
So you want to be a sports agent? It is also called Athlete Representation. This profession requires you to market an athlete or products that are related to that athlete, and to promote the athlete's career within his or her given sport. It can be extremely lucrative for those who establish a solid client list.
In the table below is some good evidence that if you can get into this very competitive market, you can do very well for yourself. This table shows the minimum and maximum salaries for athletes in a range of sports, and an estimated commission that a sports agent may receive.
Sport |
Min. Salary |
Max. Salary |
Agent Commission |
| National Football League (NFL) | $225,000 | $20,000,000 | $6,750 - $600,000 |
| Arena Football League (AFL) | $28,000 | $240,000 | $840 - $9,600 |
| Canadian Football League (CFL) | $75,000 | $275,000 | $3,000 - $11,000 |
| National Basketball Assoc. (NBA) | $385,000 | $28,000,000 | $15,400 - $1,120,000 |
| European Basketball | $6,000 | $1,000,000 | $240 - $40,000 |
| Major League Baseball (MLB) | $300,000 | $22,000,000 | $12,000 - $880,000 |
| National Hockey League (NHL) | $350,000 | $10,000,000 | $14,000 - $400,000 |
| Minor League Hockey | $10,000 | $200,000 | $400 - $20,000 |
| Major League Soccer (MLS) | $15,000 | $500,000 | $600 - $20,000 |
| European Soccer | $45,000 | $7,800,000 | $1,800 - $312,000 |
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